Our
Mission
Approach
We start by understanding your business, your users, and the decisions in front of you. Research helps reduce risk. Design helps turn insight into products people trust, depend on, and want to keep using.
We work closely with you from early strategy through launch, bringing senior judgment at every step and keeping the work grounded in real user needs.
Our best work is for products that earn trust through use and make daily life easier, safer, healthier, fairer, or more connected.
Every decision comes back to one standard: if using it does not create a meaningful difference for the people who use it, we do not count it as success.
We ask thoughtful questions, test with real people, and guide decisions with clarity and evidence at every stage.
We care about building products that work for your business and make life better for the people using them. That standard guides every decision we make.
Meet the founders
Head of Design @ Circora
Jacqueline Cisneros, known to many as “Jac,” is a seasoned product design leader with 20 years of experience in the San Francisco Bay Area. Throughout her career, she has held various roles ranging from Visual Designer, UX Designer, Product Designer to Design Manager, Design Lead, Design Strategist, Design Mentor, and Founder. She has also designed user experiences for some of the world’s most prominent companies, including Google, PayPal, Intuit, eBay, and SAP.
While pursuing her MBA in Design Strategy at the California College of the Arts in 2010, she provided design strategy consulting to organizations like Philz Coffee and the Make-A-Wish Foundation. Later in 2012, she founded ATOYAK, a social venture dedicated to creating sustainable job opportunities that empowered women in small towns in Mexico to rise out of poverty and live with dignity.
In her last role as Design Lead at Google, Jac played a pivotal part in defining and leading UX for core initiatives within Google Assistant, spanning Photos, Communications, and Auto Experiences. Additionally, she co-founded and led the UX vision and strategy for Google Assistant’s Health & Fitness vertical. After nearly seven years at Google, Jac decided to leave to co-found Circora. Now, as Head of Design at Circora, she continues to leverage her passion, knowledge, and experience to craft purposeful, human-centered experiences that drive positive change and meaningful impact for businesses, the people they serve, and the world!
Head of Research @ Circora
Throughout his career, Jairo has gained valuable experience working with leading researchers and colleagues at Stanford University, Amazon Lab126, Facebook, Delivery Hero, and various startups. He has led user research efforts in fintech, e-commerce, and social media, focusing on web and mobile environments in B2B, B2C, and B2B2C contexts. By utilizing both qualitative and quantitative methods, he helps companies identify user needs and address business or product knowledge gaps.
His research portfolio includes work from prominent companies such as Meta (Facebook, IG, WhatsApp, Messenger) Amazon Lab126, Stanford University, Delivery Hero, and Moonfare. He remains dedicated to coaching and mentoring researchers, product designers, and product managers from his previous roles, supporting their professional development, and enhancing their research skills.
He holds a bachelor’s degree in political science from San Francisco State University.
